Who we are

Kindling is an independent production company specializing in commercials and social content. With a decade of experience shooting in New York City + visual effects, animation, and finishing capabilities we can take your project — trailer, ad, anthem, gameshow, music video, — from a kernel to the final cut.

We understand the deep impact of imaginative craft. Kindling is a company that knows a little spark can change a lot.

  • William Kenton

    FOUNDER

    William is a New York-based filmmaker with experience spanning commercial, narrative, and international projects.

    As a director, he has created commercials for JBL, SaaS startup Cents, Equinox Hotels, and the UK-based non-profit Alpine Fellowship. His craftsmanship extends to post-production — animation, editing, and VFX — with clients including Amazon, Netflix, Green Mountain Coffee, Olipop, and Moët & Chandon.

    He began his career at Havas' Studio 6 and continues to freelance as a camera operator, animator, editor, VFX artist and supervisor. Through his company, Horse Cactus LLC, William collaborates with agencies, start-ups, and corporate clients.

    In addition to commercial work, he co-founded the sketch comedy troupe "Lisa," whose web series pilot Pepper Slit, was featured in Vulture's "Must-See Comedy Videos" in June 2023. His most recent film Outdoor Seating received a Vimeo Staff Pick in 2024.

  • Eleanor Parks

    SUSTAINABILITY DIRECTOR

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.